Lara O'Reilly / Business Insider:

LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences  —  Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.

Lara O'Reilly / Business Insider:

LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences  —  Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.

Source: TechMeme
Source Link: http://www.techmeme.com/260318/p53#a260318p53