Lauren Johnson / Adweek:

PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads  —  The payment giant is extending its ad business beyond its owned properties  —  PayPal is unleashing its advertising business on the open web.

Lauren Johnson / Adweek:

PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads  —  The payment giant is extending its ad business beyond its owned properties  —  PayPal is unleashing its advertising business on the open web.

Source: TechMeme
Source Link: http://www.techmeme.com/250429/p28#a250429p28