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TikTok launches Smart+, a new AI-powered ad tool that competes with Google's Performance Max and Meta's Advantage+, automating ad targeting


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2024-10-07 21:51:11
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Digiday:

TikTok launches Smart+, a new AI-powered ad tool that competes with Google's Performance Max and Meta's Advantage+, automating ad targeting and optimization  —  TikTok's cultural clout is undeniable, but the ad dollars?  Not quite there — yet.  —  That's where Smart+ comes in …




Digiday:

TikTok launches Smart+, a new AI-powered ad tool that competes with Google's Performance Max and Meta's Advantage+, automating ad targeting and optimization  —  TikTok's cultural clout is undeniable, but the ad dollars?  Not quite there — yet.  —  That's where Smart+ comes in …



Source: TechMeme
Source Link: http://www.techmeme.com/241007/p21#a241007p21


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