Wall Street Journal:

Kalshi aims to broaden its user base, winning over women by enlisting female influencers and more; 26% of its current users are women, up from 13% in May 2025  —  Kalshi wants to get more young women interested in the prediction-market platform, looking to expand beyond sports and its core male customer base.

Wall Street Journal:

Kalshi aims to broaden its user base, winning over women by enlisting female influencers and more; 26% of its current users are women, up from 13% in May 2025  —  Kalshi wants to get more young women interested in the prediction-market platform, looking to expand beyond sports and its core male customer base.