Peter Adams / Marketing Dive:

Amazon's Twitch begins testing livestream shopping ads that keep “viewers immersed” to discover and buy products “in real time”, starting with e.l.f. Cosmetics  —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.

Peter Adams / Marketing Dive:

Amazon's Twitch begins testing livestream shopping ads that keep “viewers immersed” to discover and buy products “in real time”, starting with e.l.f. Cosmetics  —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.

Source: TechMeme
Source Link: http://www.techmeme.com/251017/p19#a251017p19