Megan Graham / Wall Street Journal:

Marketing tech company Zeta Global agrees to acquire LiveIntent, another marketing tech provider, for $250M in cash and stock, in a deal set to close in Q4 2024  —  Zeta said LiveIntent's database of customer information will strengthen its own offerings as marketers make first-party data a priority

Megan Graham / Wall Street Journal:

Marketing tech company Zeta Global agrees to acquire LiveIntent, another marketing tech provider, for $250M in cash and stock, in a deal set to close in Q4 2024  —  Zeta said LiveIntent's database of customer information will strengthen its own offerings as marketers make first-party data a priority

Source: TechMeme
Source Link: http://www.techmeme.com/241008/p26#a241008p26