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Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI


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2025-12-28 21:00:16
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Stephanie Stacey / Financial Times:

Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …




Stephanie Stacey / Financial Times:

Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …



Source: TechMeme
Source Link: http://www.techmeme.com/251228/p10#a251228p10


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