Alison Weissbrot / Adweek:

Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash  —  Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.

Alison Weissbrot / Adweek:

Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash  —  Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.

Source: TechMeme
Source Link: https://www.techmeme.com/260517/p9#a260517p9