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Reddit is winning over advertisers with interest-based targeting via subreddits, instead of personal data; analysis: Reddit's ad revenue to reach


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2024-08-23 12:28:19
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Aisha Counts / Bloomberg:

Reddit is winning over advertisers with interest-based targeting via subreddits, instead of personal data; analysis: Reddit's ad revenue to reach $1.1B+ in 2024  —  Without as much personal information, Reddit lures marketers by touting interests and conversations




Aisha Counts / Bloomberg:

Reddit is winning over advertisers with interest-based targeting via subreddits, instead of personal data; analysis: Reddit's ad revenue to reach $1.1B+ in 2024  —  Without as much personal information, Reddit lures marketers by touting interests and conversations



Source: TechMeme
Source Link: http://www.techmeme.com/240823/p7#a240823p7


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