Customer trust is critical to long-term business success. But it is dramatically undermined when organizations fail to protect their personally identifiable information (PII). One study claims that two-thirds (66%) of US consumers would not trust a previously breached company with their data. And three-quarters (75%) say they’re ready to cut ties with a brand in the aftermath of a cybersecurity incident.

The post Hackers Want Your Customers’ Data: It’s Time to Hit Back appeared first on Security Boulevard.

Thomas Stoesser

Source: Security Boulevard
Source Link: https://securityboulevard.com/2024/09/hackers-want-your-customers-data-its-time-to-hit-back/