Anne Steele / Wall Street Journal:

Podcasting is becoming an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach nearly 50% of US weekly listeners  —  The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and Amazon.

Anne Steele / Wall Street Journal:

Podcasting is becoming an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach nearly 50% of US weekly listeners  —  The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and Amazon.

Source: TechMeme
Source Link: http://www.techmeme.com/240728/p11#a240728p11