Jessica Toonkel / Wall Street Journal:

Antenna: MLS Season Pass had 110K+ US signups on July 21, the day of Messi's first MLS match, up from 6,143 on July 20; July was TV+'s best signup month in 2023  —  Soccer superstar attracts over 110,000 sign-ups to MLS Season Pass on day of first game  —  Soccer superstar Lionel Messi helped drive a surge in U.S. subscriptions to

Jessica Toonkel / Wall Street Journal:

Antenna: MLS Season Pass had 110K+ US signups on July 21, the day of Messi's first MLS match, up from 6,143 on July 20; July was TV+'s best signup month in 2023  —  Soccer superstar attracts over 110,000 sign-ups to MLS Season Pass on day of first game  —  Soccer superstar Lionel Messi helped drive a surge in U.S. subscriptions to

Source: TechMeme
Source Link: http://www.techmeme.com/230905/p19#a230905p19