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Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit


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2026-08-20 13:28:21
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Cybersecurity Business

Vlad Savov / Bloomberg:

Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit $542  —  Nintendo Co.'s Switch 2 sales in the US this July were less than half what they were the same month a year ago, leading an industrywide hardware decline, according to Circana.




Vlad Savov / Bloomberg:

Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit $542  —  Nintendo Co.'s Switch 2 sales in the US this July were less than half what they were the same month a year ago, leading an industrywide hardware decline, according to Circana.



Source: TechMeme
Source Link: https://www.techmeme.com/260820/p22#a260820p22


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