Kayla Cobb / The Wrap:

IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY  —  Investment has increased 26% year-over-year, a level of growth that is four times faster than growth in the overall media industry

Kayla Cobb / The Wrap:

IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY  —  Investment has increased 26% year-over-year, a level of growth that is four times faster than growth in the overall media industry

Source: TechMeme
Source Link: http://www.techmeme.com/251120/p28#a251120p28