Loree Seitz / The Wrap:

Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins  —  “We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says

Loree Seitz / The Wrap:

Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins  —  “We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says

Source: TechMeme
Source Link: https://www.techmeme.com/260819/p33#a260819p33