Catherine Perloff / The Information:

Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked  —  As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering.

Catherine Perloff / The Information:

Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked  —  As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering.

Source: TechMeme
Source Link: http://www.techmeme.com/260321/p9#a260321p9