Maxwell Zeff / Wired:

Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales  —  The AI search startup once predicted advertising would be a massive business.  Now it's betting on a smaller, more valuable audience.

Maxwell Zeff / Wired:

Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales  —  The AI search startup once predicted advertising would be a massive business.  Now it's betting on a smaller, more valuable audience.