Bloomberg:

Sources: Kalshi agreed to pay $20M to sponsor the World Cup knockouts, after initially balking at FIFA's $150M asking price, alongside ADI Predictstreet  —  When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums …

Bloomberg:

Sources: Kalshi agreed to pay $20M to sponsor the World Cup knockouts, after initially balking at FIFA's $150M asking price, alongside ADI Predictstreet  —  When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums …

Source: TechMeme
Source Link: https://www.techmeme.com/260630/p37#a260630p37