Authentication requirements block 75-80% of enterprise deals, costing B2B SaaS companies millions annually. After scaling identity to 1B+ users while supporting hundreds of enterprise customers, here's why most companies get SSO and RBAC catastrophically wrong—and the framework that actually works.

The post What is Enterprise Identity — And Why Most Companies Get SSO & RBAC Catastrophically Wrong appeared first on Security Boulevard.

Deepak Gupta - Tech Entrepreneur, Cybersecurity Author

Source: Security Boulevard
Source Link: https://securityboulevard.com/2026/01/what-is-enterprise-identity-and-why-most-companies-get-sso-rbac-catastrophically-wrong/