Digiday:

TikTok launches Smart+, an AI-powered ad tool that takes on Google's Performance Max and Meta's Advantage+, automating creative, ad targeting, and optimization  —  TikTok's cultural clout is undeniable, but the ad dollars?  Not quite there — yet.  —  That's where Smart+ comes in …

Digiday:

TikTok launches Smart+, an AI-powered ad tool that takes on Google's Performance Max and Meta's Advantage+, automating creative, ad targeting, and optimization  —  TikTok's cultural clout is undeniable, but the ad dollars?  Not quite there — yet.  —  That's where Smart+ comes in …

Source: TechMeme
Source Link: http://www.techmeme.com/241007/p21#a241007p21