Michael Savage / The Guardian:

WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025  —  User-generated material to surpass advertising income from professional media amid change in viewing habits

Michael Savage / The Guardian:

WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025  —  User-generated material to surpass advertising income from professional media amid change in viewing habits

Source: TechMeme
Source Link: http://www.techmeme.com/250610/p4#a250610p4