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How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and "pa


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2025-08-24 17:30:12
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Ashley Carman / Bloomberg:

How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and “payola” accusations  —  Spotify's Discovery Mode allows rightsholders to boost their songs in exchange for a lower royalty rate.  Most everyone is using it.




Ashley Carman / Bloomberg:

How Spotify's Discovery Mode has become the new normal in music marketing, five years after its 2020 launch when it faced a backlash and “payola” accusations  —  Spotify's Discovery Mode allows rightsholders to boost their songs in exchange for a lower royalty rate.  Most everyone is using it.



Source: TechMeme
Source Link: http://www.techmeme.com/250824/p15#a250824p15


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