Click fraud artificially inflates the number of ad clicks, skewing campaign results. Skewed results can blind you to the areas that need improvement, focusing ad spend on fake engagement.

The post The Hidden Cost of Click Fraud: Why Data You Can Trust, Matters appeared first on Security Boulevard.

Christine Falokun

Source: Security Boulevard
Source Link: https://securityboulevard.com/2024/08/the-hidden-cost-of-click-fraud-why-data-you-can-trust-matters/