Rick Porter / The Hollywood Reporter:

Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier  —  The streamer is rolling out a stat it calls monthly active viewers.  —  Netflix is rolling out a new advertising metric that is says shows …

Rick Porter / The Hollywood Reporter:

Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier  —  The streamer is rolling out a stat it calls monthly active viewers.  —  Netflix is rolling out a new advertising metric that is says shows …

Source: TechMeme
Source Link: http://www.techmeme.com/251105/p40#a251105p40