Jeff Horwitz / Reuters:

Internal documents: Meta projected in December 2024 that 10.1% of its annual ad revenue, or $16B, came from fraudulent ads, including $7B from “higher risk” ads  —  Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show.

Jeff Horwitz / Reuters:

Internal documents: Meta projected in December 2024 that 10.1% of its annual ad revenue, or $16B, came from fraudulent ads, including $7B from “higher risk” ads  —  Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show.

Source: TechMeme
Source Link: http://www.techmeme.com/251106/p19#a251106p19