Catherine Perloff / The Information:

Sources: Amazon's “sponsored prompts” for its Rufus AI shopping assistant are driving significantly lower traffic than its traditional ads, but they cost less  —  The early batch of ads running on OpenAI's ChatGPT has drawn a lot of attention in recent weeks.

Catherine Perloff / The Information:

Sources: Amazon's “sponsored prompts” for its Rufus AI shopping assistant are driving significantly lower traffic than its traditional ads, but they cost less  —  The early batch of ads running on OpenAI's ChatGPT has drawn a lot of attention in recent weeks.

Source: TechMeme
Source Link: http://www.techmeme.com/260401/p20#a260401p20