Cold emails to CISOs fail 99% of the time—not because security purchases are planned, but because they're reactive. New research shows 77% of cybersecurity deals are triggered by incidents and fear. Companies using targeted account-based strategies achieve 4x higher engagement. Here's what works.

The post Why 99% of Cold Emails to CISOs Fail (And the Surprising Truth About How They Actually Buy) appeared first on Security Boulevard.

Deepak Gupta - Tech Entrepreneur, Cybersecurity Author

Source: Security Boulevard
Source Link: https://securityboulevard.com/2025/10/why-99-of-cold-emails-to-cisos-fail-and-the-surprising-truth-about-how-they-actually-buy/