Brian Steinberg / Variety:

Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect  —  Walmart is one of the nation's more prominent advertisers, but, increasingly, it's looking to become a bigger sell of advertising as well.

Brian Steinberg / Variety:

Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect  —  Walmart is one of the nation's more prominent advertisers, but, increasingly, it's looking to become a bigger sell of advertising as well.

Source: TechMeme
Source Link: https://www.techmeme.com/260623/p23#a260623p23