Lauren Forristal / TechCrunch:

YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed  —  YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

Lauren Forristal / TechCrunch:

YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed  —  YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

Source: TechMeme
Source Link: http://www.techmeme.com/250515/p4#a250515p4