Daniel Thomas / Financial Times:

UK's Reach strikes a deal with Amazon for “contextual” first-party data to target online ads, as the media industry responds to end of third party cookies  —  Media sector scrambles to deal with fallout from phase out of cross-website trackers  —  Tech giant Amazon has struck …

Daniel Thomas / Financial Times:

UK's Reach strikes a deal with Amazon for “contextual” first-party data to target online ads, as the media industry responds to end of third party cookies  —  Media sector scrambles to deal with fallout from phase out of cross-website trackers  —  Tech giant Amazon has struck …

Source: TechMeme
Source Link: http://www.techmeme.com/240205/p7#a240205p7