Spencer Soper / Bloomberg:

Sources: Amazon aggregators Branded and Heyday plan to merge; Branded would acquire Heyday in exchange for $521M in equity in a new company to be named Essor  —  - Pandemic-era e-commerce boom fizzled, prompting shakeout  — Branded, Heyday plan to combine and continue as Essor

Spencer Soper / Bloomberg:

Sources: Amazon aggregators Branded and Heyday plan to merge; Branded would acquire Heyday in exchange for $521M in equity in a new company to be named Essor  —  - Pandemic-era e-commerce boom fizzled, prompting shakeout  — Branded, Heyday plan to combine and continue as Essor

Source: TechMeme
Source Link: http://www.techmeme.com/240826/p26#a240826p26