Megan Graham / Wall Street Journal:

Ad holding company Omnicom plans to acquire Flywheel, the digital commerce arm of UK-based B2B media, events, and analytics company Ascential, for ~$835M  —  Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon

Megan Graham / Wall Street Journal:

Ad holding company Omnicom plans to acquire Flywheel, the digital commerce arm of UK-based B2B media, events, and analytics company Ascential, for ~$835M  —  Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon

Source: TechMeme
Source Link: http://www.techmeme.com/231030/p5#a231030p5