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A look at the fake online traffic business, as some ad exchanges look the other way and advertisers are embarrassed to admit they purchased fraudulent


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2022-10-02 14:15:45
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Morgan Meaker / Wired:

A look at the fake online traffic business, as some ad exchanges look the other way and advertisers are embarrassed to admit they purchased fraudulent inventory  —  Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots.  And everyone is fine with this.





Morgan Meaker / Wired:

A look at the fake online traffic business, as some ad exchanges look the other way and advertisers are embarrassed to admit they purchased fraudulent inventory  —  Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots.  And everyone is fine with this.



Source: TechMeme
Source Link: http://www.techmeme.com/221002/p4#a221002p4


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