Daniel Thomas / Financial Times:

UK-based Reach strikes a deal with Amazon for “contextual” first-party data to target online ads, as the media industry adapts to the end of third-party cookies  —  Media sector scrambles to deal with fallout from phase out of cross-website trackers

Daniel Thomas / Financial Times:

UK-based Reach strikes a deal with Amazon for “contextual” first-party data to target online ads, as the media industry adapts to the end of third-party cookies  —  Media sector scrambles to deal with fallout from phase out of cross-website trackers

Source: TechMeme
Source Link: http://www.techmeme.com/240205/p7#a240205p7